Friday, May 15, 2026

Various Artists - Covered: Roquel 'Billy' Davis: 1957-2008

I was going through my "Covered" album collection to fix some broken links, and I saw that I haven't posted this one yet, even though I thought I did. So here it is now, better late than never. This highlights the songwriting of Roquel "Billy" Davis.

Chances are, you haven't heard of Davis. But he was involved in writing a lot of good soul hits. He was born in 1932 in Detroit. He got to know Berry Gordy in the 1950s, a few years before Gordy founded Motown Records. He got involved in writing some big hits with Gordy, and sometimes others, especially Gordy's sister Gwen, who was Davis's girlfriend at the time. Since I already posted a "Covered" album for Berry Gordy, I used the big hit versions for many of those. For instance, "Reet Petite" was a big hit for Jackie Wilson in 1957, "Lonely Teardrops" was an even bigger hit for Wilson in 1958, and "I'll Be Satisfied," was another Wilson hit in 1959, but I've used alternate versions for all of those.

Note that I'm not including "You Got What It Takes," although it was a big hit that has been credited to Davis, Gordy, and others. That's because I think there's an airtight case that it was actually written entirely by Junior Parker, since the first version of it came out by Parker with him listed as the sole songwriter. Gordy simply stole it later, and falsely changed the songwriting credits.

Anyway, around 1960, Gordy got heavily involved with his new record company, Motown Records. Davis didn't become a part of that, so his songwriting partnership with Gordy faded away. Their last song together that I've included is "All I Could Do Was Cry," which was a hit for Etta James in 1960. Since I used that version elsewhere, I've chosen a 2008 version by Beyonce.

Davis continued to write hits without Gordy for most of the 1960s. He usually worked with Chess Records, even taking charge of many A&R and production duties for that record company. "Seven Day Fool" was a rare case of Davis getting the sole credit for a song. More typically, he wrote with others, but he didn't have any consistent co-writers. In fact, most of the songs after "Seven Day Fool" were written with a different co-writer.

Davis had a sudden career change in 1968. He used his success as a songwriter and producer to get a job at one of the top advertising agencies in New York City. His primary client was Coca-Cola, and he was responsible for many successful ad campaigns for that company. But unfortunately, this meant that his songwriting pretty much stopped, except for writing ad jingles.

But his work with Coca-Cola would lead to his biggest songwriting success of all. I've told this story in the write-up for the "Covered" album for Roger Cook and Roger Greenaway, but I'll retell it here from Davis's point of view. Cook and Greenaway had already written a song called "True Love and Apple Pie." But it was released by an obscure artist and went nowhere. Then Cook happened to get stuck waiting in an airport in Ireland for many hours. Also stuck in the same airport was Davis, now working for Coca-Cola, and another Coca-Cola executive, Bill Backer. Backer came up with the line "I'd like to buy the world a Coke" while they waited for their plane. Later, back in New York City, Cook, Greenaway and Davis reworked "True Love and Apple Pie" into "I'd Like to Teach the World to Sing," which became one of the biggest hits of the decade, as well as a massively successful ad campaign for Coca-Cola.

"Country Sunshine" is also a song Davis first wrote for a Coca-Cola ad. But it was so catchy that it was fleshed out and became a country hit for Dottie West in 1973. That seems to be the last new song Davis was involved in that made the charts, although some of his earlier songs were hits in new versions, sometimes several times over.

Davis died in 2004 at the age of 72. By the way, he's also responsible for "it's the real thing," "things go better with Coke," "have a Coke and a smile," all for Coca-Cola, "If you've got the time, we've got the beer," for Miller Beer, and many, many other advertisements.

Here's his Wikipedia page:

Billy Davis (songwriter) - Wikipedia 

This album is 50 minutes long.

01 Jim Dandy Got Married (LaVern Baker)
02 To Be Loved (Malcolm Vaughan)
03 That's Why [I Love You So] (Jackie Wilson)
04 Seven Day Fool (Etta James)
05 Pushover (Etta James)
06 Reet Petite (Dinah Lee)
07 Two Sides to Every Story (Etta James)
08 Use What You Got (Sugar Pie DeSanto)
09 I Had a Talk with My Man (Mitty Collier)
10 We're Gonna Make It (Little Milton)
11 Recovery (Fontella Bass)
12 Who's Cheating Who (Little Milton)
13 I Can't Rest (Fontella Bass)
14 I'd Like to Teach the World to Sing (Hillside Singers)
15 Country Sunshine (Dottie West)
16 Lonely Teardrops (John Fogerty)
17 I'll Be Satisfied (Shakin' Stevens)
18 All I Could Do Was Cry (Beyonce)

https://pixeldrain.com/u/rGtRVEWA 

alternate:

https://bestfile.io/en/h0hrXz1oG7qsojq/file

The cover image is a screenshot I took from a video of an interview he gave many years after his songwriting career had ended. I don't know the exact year, however.

No comments:

Post a Comment